What is Segment? How to Implement and Use It.
Hello everyone, this is Danny Lambert. Today I’m going to be going over a really cool tool. If you haven’t heard of it, you really should check it out. It’s called Segment or Segment.io. Essentially what the tool allows you to do is take all of the web traffic and events from your mobile application, your website, cloud apps like your CRM system or your marketing automation tool or your web application, and then easily pipe all that information through one API to all of your different destinations.