DIGITAL MARKETING

WEB ANALYTICS AND REPORTING

Web Analytics

Every company can and should benefit from the data that web analytics platforms provide. Free tools such a Google Analytics, Google Search Console, and Bing Webmaster Tools collects all the data surrounding your website’s visitors and their behavior. This allows you to analyze site performance and behavior, isolate opportunities to improve the user experience and test these new changes previous performance. This can become as intricate as A/B and Multi-variate testing different CTAs, layouts and content, or as simple as understanding the different ways your consumers are finding and engaging with your site.

Reporting

The most common issue people have with web analytics, is an overabundance of data and a lack of direction in how to “cut through the clutter”. Plush Republic assists its clients by analyzing their data, identifying important trends and condensing them into easy to understand reports and dashboards. These reports are based on your business’ core metrics and KPIs to help you quickly and easily make important decisions.

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